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  Just what is website conversion marketing and how can it help you? Put simply, it uses analytics (the process of using statistics, computer programming and operations research to measure performance) to improve customer experience and ultimately to increase sales. It helps visitors navigate your site and find what they are looking for easily. In real-time it can determine if a visitor is confused or ready to leave your site. Through the use of messages, chat opportunities or redirection, it attempts to convert your visitor into a customer. The conversion rate is defined as the number of goal achievements divided by the number of visits. A goal achievement could be the sale of a product or service, a membership registration, a newsletter subscription, a download, etc. Whatever your particular goal. Website conversion marketing makes it easy for your visitors to get around your site, showcases your products, services and information in an effective way and, in return, you learn your cu